The competition is designed to encourage and showcase the talents of students as well as new and innovative ideas and thinking in the field of packaging. Through the publicity of WPO's global publications, website, and social media platforms student winners are provided the opportunity to gain professional acknowledgment and entrance into a career as a packaging professional. A WorldStar Student Award certificate or trophy also adds strategic credibility to student's CV and portfolio.

This competition is open to students enrolled in a collegiate-level design programme; packaging engineering programme; or other related tertiary education programmes that cover a packaging element (undergraduate or graduate) anywhere in the world who have already won an award at a national/multi-national competition for students organized or recognised by that country's or region’s WPO member National Packaging Body. Students from countries without a National Packaging Body can enter through a National Student Competition, which is recognised by WPO or any other WPO member organization. (Please contact the organisers for information about WPO recognised student competitions you can enter in your region.)

- Prestige - gain worldwide recognition 

- Your pack will be noticed by some of the biggest packaging buyers in the world and all over the packaging media

- Entering gives you a great opportunity to impress new and current clients 

- Use the winner's logo on your own promotional material and stand out from your competitors 

- The top winners have the opportunity to receive the award at an international awards ceremony

- Top winners receive Medals and all finalists receive certificates to enhance their portfolios and CVs