The Marketing Appeal Awards
The judges will be looking for entries that have design appeal, that are feasible, fit-for purpose, communicate and inform, add value, would have a special purchase appeal or that have a particularly unique and appealing concept.

The Sustainability Awards
The judges will be looking for packaging concepts that demonstrate and support the pursuit of global environmental sustainability and packaging that meets the needs of the present without compromising the ability of future generations to meet their own needs. The successful entries may involve the concept of one more of the four 'R's of packaging - 
Reduce, Recycle, Recover, Re-Use
The award may be given to an entry that shows how the packaging can promote consumer awareness of the issues involved and demonstrates how packaging can be used to educate and inform the consumer about issues related to responsible packaging and to encourage them to respond and to react responsibly.
 

The Save Food Packaging Awards
The WPO has stated that a quarter of the food that is currently lost and wasted would already be sufficient to feed the starving world population. About 1.3 billion tons of food is actually thrown away each year, either because it spoils due to incorrect storage or inappropriate transport methods or because it no longer meets the standards of the trade and consumers. Furthermore, a lot of food is left uneaten by consumers because, for example, the quantities purchased by them are too large. Studies have shown that in less developed countries food tends to be lost at pre-harvest, harvest and initial handling phase. With increasing development food waste tends to move up the distribution chain to retail and consumption level. Here food is more likely thrown away when still edible.

The judges will be be looking for a packaging solution that significantly reduces food losses or food wastage in the supply chain. Your motivation for the entry should explain how and where in the supply chain the packaging saves a relevant amount of food.

Issues such as appropriateness, adequacy, convenience, feasibility and sustainability may be relevant to your entry. Examples of packaging solutions that may be considered for this award are: 
 
Appropriate packaging 
 
Appropriate materials 
 
Modern packaging such as active and intelligent packaging 
 
Portion sized packaging 
 
Re-closable packaging 
 
Convenient packaging 
 
Hygienic processing and packaging.

Judging is undertaken by skilled and experienced representatives from countries around the world. They examine and mark each and every entry on-line during the month of December. This is a very time-consuming task and the judges need to spread the process over many days to ensure that each entry is given the proper consideration.

At the close of judging, the scores are checked and collated and the winners determined for the various awards that will be given.